Transparent Dual Pricing - Give Customers Payment Choice
Offer customers two clear pricing options - one for cash, one for card - while eliminating your processing fees completely with this nationwide compliant solution
Key Features
Start Saving with Dual Pricing
See how dual pricing can eliminate your fees
Simple, transparent, and customer-friendly
How Dual Pricing Works
Dual pricing offers your customers two clear prices at checkout - a lower cash price and a slightly higher card price that includes processing fees. Unlike surcharging which adds fees only to credit cards and faces legal restrictions, dual pricing is legal nationwide and works for all card types. Your POS system automatically displays both prices, letting customers choose their preferred payment method while you recover processing costs on card transactions.
Why Businesses Choose Dual Pricing Over Surcharging
The smarter, more compliant way to handle processing fees
Nationwide Compliance
Unlike surcharging which is banned or restricted in many states, dual pricing is legal in all 50 states with no complex regulations.
Works on Debit Cards
Surcharging debit cards is illegal nationwide. Dual pricing legally applies to all card types including debit.
Better Customer Perception
Customers see a choice between two prices rather than feeling penalized with an added surcharge fee.
Visa Compliance
Avoid Visa's increasing enforcement and fines on surcharging violations with this fully compliant alternative.
Compare Your Fee Recovery Options
See how dual pricing stacks up against alternatives
| Strategy | Legal Status | Customer Impact | Fee Recovery | Complexity |
|---|---|---|---|---|
| Dual Pricing | Legal in all 50 states | Offers choice | 100% possible | Simple |
| Surcharging | Restricted/banned in many states | Feels like penalty | Credit cards only | Complex compliance |
| Cash Discount | Legal nationwide | Positive incentive | Indirect savings | Moderate |
| Absorb Fees | Always legal | No impact | 0% - you pay | Simplest |
We handle all the technical and compliance details
Easy Implementation with KurePay
KurePay makes dual pricing implementation seamless. Our smart terminals automatically calculate and display both prices, our signage templates ensure proper customer notification, and our team handles all the setup. You don't need to change your current prices - just activate dual pricing and start saving. We'll train your staff, provide compliant signage, and ensure everything meets legal requirements.
Complete Dual Pricing Features
Everything you need for successful implementation
Smart POS Integration
Our terminals automatically calculate and display both cash and card prices at checkout with no manual work.
Compliant Signage
Professional signage templates that meet all disclosure requirements and clearly communicate pricing to customers.
Staff Training
Complete training program ensures your team can explain dual pricing benefits and handle customer questions.
Real-Time Reporting
Track cash vs card sales, fee savings, and customer payment preferences with detailed analytics.
The Complete Guide to Dual Pricing
What is Dual Pricing?
Dual pricing is a transparent pricing model that presents customers with two price options at the point of sale - a cash price and a card price. The cash price is your standard price and the card price includes a small percentage (typically 3-4%) that covers processing fees. This is becoming more popular as businesses look for ways to manage increasing processing costs while being transparent to customers.
Dual Pricing vs Surcharging: What’s the Difference
Both strategies help recover processing costs but dual pricing has many advantages over surcharging. Surcharging adds a fee only to credit card transactions and is illegal or heavily regulated in many states. It can’t be applied to debit cards anywhere in the US. Dual pricing is legal nationwide and applies to all card types. Visa is also cracking down on surcharging violations making dual pricing a safer long term solution.
Benefits for Your Business
Dual pricing can transform your bottom line. You’ll recover 100% of processing fees on card transactions, encourage more cash payments which have zero processing costs and be fully compliant. Studies show businesses using dual pricing see a huge increase in cash transactions while maintaining customer satisfaction through transparent choice.
Customer Psychology and Dual Pricing
The key to dual pricing is presentation. When customers see two prices they perceive choice not penalty. This is fundamentally different from surcharging where customers feel they’re being charged extra for using their preferred payment method. With dual pricing cash paying customers feel rewarded with a discount and card users understand they’re paying for convenience.
Implementation Best Practices
Success with dual pricing requires clear communication, proper staff training and the right technology. Your POS system must display both prices clearly, your signage must be visible and compliant and your staff must be able to explain the program positively. KurePay handles all these for you, automated pricing display, compliant signage templates and comprehensive staff training materials.
Is Dual Pricing Right for Your Business?
Dual pricing works best for businesses with high card transaction volume, tight profit margins affected by processing fees and customers who want transparency. It’s perfect for retail, restaurants, service businesses and B2B transactions. If you’re currently considering surcharging or cash discounts dual pricing is a more compliant and customer friendly alternative.